We LOVE You Mother Earth
OUR ECO MANIFESTO
Planet Earth is the most important to us. From the beginning, we have been involved in every process of creating our products, so that their creation does not have negative effects on the environment and climate.
SUSTAINABLE / ETHICAL / RESPONSIBLE / CAREFULNESS
1.DESIGN
Great things starting from sustainable idea.
WE BELIEVE THAT ETHICAL INTENTIONS AND SUSTAINABLE PRACTICES,ALONGSIDE DESIGN,SHOULD UNDERLINE A GARMENT'S VALUE.
We work to integrate core sustainable principles with high-quality materials without compromising on each piece's look, quality, and functionality. Our clothes are designed to last beyond the season, moving away from the practice of fast fashion that generates enormous waste with huge environmental implications.
We aim to remove the stigma that clothing should only be worn once or twice. Our clothes are designed to serve as key standout essentials that can be mixed and matched or built upon. We aim to inspire our customers to explore their personal style through considered design to generate a more sustainable future.
2.RESPONSIBLE MATERIALS & CERTIFICATES
WE BELIEVE BEAUTIFUL DESIGN BEGINS WITH RESPONSIBLY SOURCED MATERIALS.
Sustainable materials in fashion involve the use of materials that are less harmful to the environment and human health, such as natural dyes, non-toxic chemicals, and biodegradable materials.
This approach promotes circularity in the fashion industry by reducing waste and encouraging the recycling and upcycling of materials.
We selected each material with intention and care, considering the journey from the farm to the manufacturer, to the garment.
Our main priority is to use natural and organic fabrics from proven factories that have the highest world certificates. They are safe for both the environment and humans.
We use materials that do not harm the animals in any part of the process.
We prefer to work with these materials because they have also so many great properties and are comfortable to wear.
All our fabrics are certified according to international standards such as GOTS (Global Organic Textile Standard), BCI ( Better Cotton Initiative), OEKO-TEX, and Lenzing.We constantly want to expand our offer of natural fabrics with new certificates.
3.FABRICS
As a sustainable fashion brand, we primarily use organic materials that are inspected by independent institutes.
These natural raw materials are key for the high-quality fabrics we use to make our THE SUNDAY MORNING STORY wardrobe favorites.
4. FAIR PRODUCTION
WE SEW OUR CLOTHES LOCALLY, NOT GLOBALLY. IT'S A CONSCIOUS CHOICE THAT ALLOWS US TO MINIMIZE THE NEGATIVE IMPACT ON THE ENVIRONMENT.
Our goal is a fully transparent supply chain, which is challenging but we try to do more every year.
To achieve this we prioritize fair treatment of our workers and artisans.
We also aim to minimize waste and energy usage wherever possible throughout the production of each garment through innovative techniques like digital printing, minimizing fabric waste by sewing hair accessories, and not carrying extra stock produced by Made To Order.
Work with mills focused on using renewable energy, reducing water usage, and reducing air emissions.
RESPONSIBLE PACKAGING & GREEN SHIPPING
- We do not use anything related to plastic to ship our packages.
- We pack all orders in corrugated cardboard boxes made of 90% recycled materials.
- The print was made with the use of water-based paints making the boxes compostable & biodegradable after use.
- We encourage our suppliers to reuse packing materials.
- We reuse our cartons in our warehouse and office ourselves.
OUR GOAL FOR GREEN PACKAGING IS TO REDUCE THE ENVIRONMENTAL IMPACT OF PACKAGING THROUGHOUT ITS LIFECYCLE, FROM PRODUCTION TO DISPOSAL.
5.CIRCULARITY
REDUCE-REWEAR-RECYCLE-REPAIR-RESELL