THE SUNDAY MORNING STORY is a Scandinavian brand with Polish roots. Is out of a love for fashion and inspiration with tailoring craftsmanship combined with traditional sewing techniques, natural fabric printing, and embroidery.
Launched in 2021, our projects include ready-to-wear clothes made from high-quality certified fabrics.
The brand's main goal,the heart of the brand is thoughtfully produced designs that evoke a sense of summer and a spirit of travel.We want to create, in small quantities, the most locally high-quality products, timeless, with full respect for people and nature, which will reflect a contemporary, positive form with intertwined traditional accents.
As a ready-to-wear brand, THE SUNDAY MORNING STORY creates small, capsule collections also based on the Made-to-Order concept.
We are a conscious brand that is well aware of the impact of clothing production on the ecosystem. Therefore, we sew very limited quantities or create clothes to order to prevent overproduction.
As a brand, we use only certified fabrics of natural origin.
THE SUNDAY MORNING STORY is known and loved for its flower-inspired prints, and unique pieces, made for sun-seekers and romantic dreamers.
Every collection is created based on what we want to wear and have in our wardrobe for years. Unique patterns, durable and quality fabrics.
Designs inspired by places such as New York, California, or more European destinations close to our hearts such as Majorca - and all the places to discover in-between, which had a great influence on our now and later projects.
The essence of our label, apparent in each collection, is youthful and uncomplicated in design, with a nostalgic and romantic nod to wardrobes of summers past.
ANITA 〰️ Founder THE SUNDAY MORNING STORY
THE SUNDAY MORNING STORY constantly draws inspiration from nature, from free life on the beach, from the surroundings, sunny journeys to interesting places, and music - especially from the 70s and 80s.
OUR INSPIRATIONS, DREAMS, AND FASCINATIONS.
EVERYTHING THAT INSPIRES US TO CREATE.
THIS PROCESS IS NEVER-ENDING AND STILL EVALUATING.