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OUR STORY
About
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About
THE SUNDAY MORNING STORY is a Scandinavian brand based between Copenhagen and New York.
Launched in 2021, our projects include ready-to-wear clothes made from high-quality certified fabrics.
We present the perfect combination of luxurious quality, fun design, and versatility of wear.
THE SUNDAY MORNING STORY is more than just a fashion brand; it's an inspiration woven into every stitch, every fabric, and every design. Colors and prints are in our DNA code.
Born from the vision of creativity and a passionate fashion enthusiast, THE SUNDAY MORNING STORY transcends the boundaries of conventional apparel, offering a unique blend of style, comfort, and storytelling.
The brand's design philosophy is grounded in versatility and wearability. We create pieces that seamlessly transition from day to night.
Quality craftsmanship is paramount to us. Every garment is meticulously crafted using the finest materials and techniques in our production studio in Poland. Attention to detail is evident in every seam and silhouette.
But beyond the aesthetics, we are deeply committed to responsible and ethical practices at every step of the production. We source materials responsibly, prioritizing eco-friendly fabrics and production methods.
We also partner with artisans and manufacturers who uphold fair labor practices, fostering positive relationships within the global fashion community.
Our brand is a journey, a celebration of creativity, individuality and unfettered self-expression. An invitation to weave your own story through the fabric of fashion.
We aim to create modern and timeless pieces you will want to keep in your closet forever.
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THE SUNDAY MORNING STORY is known and loved for its flower-inspired prints, colors and unique pieces, made for sun-seekers and romantic dreamers.
Every collection is created based on what we want to wear and have in our wardrobe for years. Unique patterns, durable and quality fabrics.
Designs inspired by places where we have been such as New York, California, or more European destinations close to our hearts such as Mallorca or Greek Islands- and all the places to discover in-between, which had a great influence on our now and later projects.
The essence of our label, apparent in each collection, is youthful and uncomplicated in design, with a nostalgic and romantic nod to wardrobes of summers past.
ANITA 〰️ Founder THE SUNDAY MORNING STORY
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INSPIRATIONS
THE SUNDAY MORNING STORY constantly draws inspiration from nature, from free life on the beach, from the surroundings, sunny journeys to interesting places, and music - especially from the 70s and 80s.
OUR INSPIRATIONS, DREAMS, AND FASCINATIONS.
EVERYTHING THAT INSPIRES US TO CREATE.
THIS PROCESS IS NEVER-ENDING AND STILL EVALUATING.